Made in Italy is the third brand in the world for notoriety after Coca Cola and Visa.

Made in Italy is a merchandise mark indicating that a product is all planned, manufactured and packed in Italy.

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Economists and business analysts have identified five companies in particular whose names are closely associated with Made in Italy:

  • Barilla – food company;
  • Benetton – global fashion brand;
  • Ferrero – manufacturer of chocolate and other confectionery products;
  • Luxottica – the world’s largest eyewear company.